Selected Work
brands built aroundThe Occasion
The human moment comes first. We define where a drink belongs, who it's for and why it matters — then build the brand around it.
Teazy
The OccasionThe front porch at four.
Southern iced tea reframed as a new afternoon social ritual.
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Vitam
The Occasion5pm Wednesday, after the workout.
The space between recovery and the rest of the evening.
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Alohi
The OccasionSunset on the beach with friends.
A THC drink built around golden hour instead of cannabis.
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Hyde's Hail Mary
The OccasionThe postgame beer, without the beer.
Familiar sports and beer rituals translated into THC.
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Apothecanna
The OccasionWhen your body needs relief.
Cannabis made intuitive by organizing the brand around real needs.
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The Creative Department
The OccasionWhen you want to get into flow.
A product family organized around social, focus and relaxation.
Case Study Soon
Terp Water
The OccasionThe early-afternoon pause.
An unfamiliar ingredient given a familiar place in the day.
Case Study Soon
The Daily Hit
The OccasionA high-vibrational pause.
Adaptogens turned into a simple everyday wellness ritual.
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