ALOHI

The Brand Signal · Find Your Sparkle

Brand Strategy Design Strategy Visual Brand Identity Packaging Design Artist Collaboration Brand Style Guide

The Brief

JKI Brand Studios collaborated closely with founder Angie Stevenson to bring Alohi to life—a sparkling THC-infused alter-bev designed to occupy a unique space between premium wellness and vibrant island culture. Supported by Beyond Spirits for strategic direction, the brand needed to feel approachable but elevated, expressive but intentional, and deeply grounded in a signature aesthetic.

The answer was art. JKI brought in Jeronimo Gauna, whose vivid, layered illustration work became the visual soul of the brand. His art — luminous, textured, emotionally alive — gave Alohi a visual language that no other THC beverage could claim. Every can became a collectible canvas. The brand signal was clear from the first pour: Find Your Sparkle.

JKI's Role

James Kennedy led brand strategy, creative direction, and the full identity system — from naming and positioning through packaging architecture and retail storytelling. Partnering directly with founder Angie Stevenson, JKI sourced and directed the artist collaboration with Jeronimo Gauna, integrating his illustration work as a core brand asset rather than a decorative afterthought.

By translating Angie's core vision into lifestyle and retail imagery, JKI anchored the brand's energy in real presence, real light, and real ease.

Moment Architecture

art as brand identity

A Golden Sunset on the Beach

Most THC beverages compete on formulation or flavor. Alohi was built to compete on feeling. Designed around the precise, tranquil energy of a beach sunset, the collaboration with artist Jeronimo Gauna was structural — his illustrations don't sit on top of the packaging, they are the packaging.

Gauna's work is rich with natural warm light, flowing forms, and a tropical luminosity that captures the perfect late-afternoon coastal ease. JKI built the brand architecture around this visual narrative — typefaces, color systems, and hierarchy all calibrated to let the art breathe while the product stands out at shelf.

The result is a THC beverage brand that has something most can't buy: genuine artistic identity. Alohi doesn't look like a cannabis product. It looks like something you'd want to live with.

Consumer Signal

Design-forward wellness seekers who want an alternative that matches their aesthetic. They buy art prints. They notice packaging. They won't reach for something that looks like a supplement.

The Occasion

Relaxed social settings, creative moments, beachside ease. The kind of sunset afternoon that deserves something beautiful in your hand — not just something functional in a can.

The Ingredient Logic

5 mg hemp-derived THC per can. Microdosed for consistent, approachable elevation — clean-feeling, dependable, never overwhelming. A sparkling format that keeps the experience light.

The Brand Signal

Jeronimo Gauna's art as a living brand asset. Tropical luminosity, natural texture, expressive color — a visual identity that turns a shelf moment into a gallery moment.