Services · JKI Brand Studios

01 · Packaging Design 02 · Packaging Redesign 03 · Brand & Packaging 04 · Retail & Launch 05 · Moment Audit™
Design

Sprints

Most beverage brands don't lose at the shelf because of a bad product. They lose because the packaging fails to communicate the right thing in the half-second that actually matters.

Our Design Sprints are built for brands that need focused, high-quality creative work without dragging the process out for months. Fixed scope. Clear deliverables. Production-ready output — built on 25 years of beverage industry experience and the category intelligence we publish through JKI Beverage Intelligence.


01 Design

Packaging Design Sprint

$4,750 · 3–4 weeks · fixed scope
Category signal  ·  Packaging drives 64% of first purchase decisions at the shelf

A new SKU is not a design problem. It is a positioning problem that design has to solve — and it has about two seconds to solve it.

Ideal for breweries, distillers, beverage producers, and CPG brands looking to add a SKU, launch a limited release, or create a private-label product. We handle everything from creative direction through print-ready mechanicals.

What this produces
Strategic Creative Direction Packaging Concept · 1 SKU Label or Can Design Color · Material · Finish Direction Print-Ready Artwork Production Coordination

02 Redesign

Packaging Redesign Sprint

$7,500 · 4–6 weeks · fixed scope
Category signal  ·  Brands that refresh packaging before retail expansion achieve 38% faster velocity at new accounts

Already on shelf doesn't mean working at shelf. If buyers are walking past, something in the visual hierarchy is failing — and that's fixable.

For brands that need stronger visual impact, clearer shelf communication, or a more premium and current look. We start with a packaging audit and competitive review so redesign decisions are grounded in category reality, not personal preference.

What this produces
Packaging Audit & Strategy Competitive & Category Review Shelf-Impact Recommendations Redesign · 1–2 SKUs Messaging & Hierarchy Refinement Print-Ready Production Files

03 Brand

Brand & Packaging Sprint

$11,500 · 6–8 weeks · fixed scope
Category signal  ·  Founders who invest in full brand systems at launch report 2.1× higher buyer acceptance rates

A logo is not a brand. A color palette is not a system. The full build — positioning, identity, packaging, voice — is what lets everything downstream move fast.

For founders launching a new beverage brand, repositioning an existing product, or building a more complete brand and packaging system. This is the full build: strategy, identity, and production-ready packaging in one coordinated sprint.

What this produces
Brand Positioning & Creative Strategy Logo & Visual Identity Color Palette & Typography Brand Voice Direction Packaging System · 1–2 SKUs Core Brand Guidelines

04 Launch

Retail & Launch Support

$150/hr · 10 hr / $2K  ·  20 hr / $3K
Category signal  ·  Brands with production-ready sell-in assets close buyer meetings 3× faster

Getting on shelf requires more than a good product. Buyers need to see a brand that's ready — and that means having the right materials before the pitch, not after.

For brands preparing to pitch buyers, support distributors, launch at retail, attend trade shows, or create the sales tools needed to move from product to market. Sold in hourly blocks so you get exactly what you need.

What this produces
Sell Sheets & Buyer Decks Investor Decks Retail Launch Kits Shelf Talkers & POS Materials Trade Show Graphics Launch Asset Support

05 Audit

Moment Audit™

$495 · Fixed audit
Category signal  ·  Most costly redesigns trace back to problems that a focused audit would have caught first

Before you invest in a redesign, a relaunch, or a retail expansion — know exactly what you're working with. An outside perspective costs far less than the wrong direction.

A focused review of your current brand touchpoints across your website and print collateral. Built for brands that need a clear outside perspective before investing in a redesign, sales push, relaunch, or retail expansion.

What this produces
Website Audit Print Collateral Review · Up to 5 Docs Messaging & Hierarchy Notes Visual Consistency Review Strategic Recommendations Follow-Up Review Call

How We Work

Every sprint runs the same disciplined sequence — from discovery through production-ready delivery. No surprises, no scope creep.

01 · Discover 02 · Position 03 · Design 04 · Refine 05 · Deliver
Process

Every project is organized with clear milestones, shared files, defined feedback rounds, and production-ready deliverables. You always know where we are and what's next.

Category Focus

Functional beverage, hemp and THC beverages, non-alcoholic alternatives, ready-to-drink products, craft beer, spirits, mixers, and emerging CPG.

Packaging is not just decoration. It is a sales tool, a positioning system, and often the first serious conversation a customer or buyer has with your brand.

Book a Discovery Call Our Work
JKI Beverage Intelligence

Data tools for the people
who move beverages forward.

We publish intelligence reports, trend analysis, and regulatory tracking built specifically for beverage professionals — operators, buyers, developers, and brand builders. The same intelligence that informs our methodology, available directly.

Beverage Intelligence™ NA Flavor Trends 2026™ Regulatory Tracker™
Explore Intelligence Tools
Recent Work
Apothecanna The Daily Hit Teazy Hyde's Hail Mary Alohi Vitam Terp Water The Creative Department
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Rocky Mountains · Salida, Colorado · 7,500 ft
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JKI Beverage Brand Studio
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JKI Beverage Brand Studio
SERVICES
STUDIO
WORK
BEV INTEL
CONTACT
SERVICES
STUDIO
WORK
BEV INTEL
CONTACT