Studio JKIBEVERAGE STRATEGY AND DESIGN

Selected Work

Teazy
Social Iced Tea — View project
Alohi
Sparkling THC beverage — View project
Terp Water
Terpene-infused sparkling water — View project
Hyde’s Hail Mary
THC-infused shandies — View project

We help make the choice clear.

Brand strategy, product and packaging design, and retail sales built around how people choose beverages.

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About Us

Studio JKI is an independent beverage brand strategy and design studio. We connect why and when people choose a drink with how the brand shows up—from positioning and product design to packaging and retail sales materials. We start with the human moment, then give the product a clear place within it.

Led by James Kennedy, Studio JKI brings his 25 years of CPG experience and the perspective of a founder who has built and exited a brand. That firsthand experience informs how we help brands earn a customer’s choice.

How we work

Start with the human moment.

You have a developed drink. Now make its place clear to consumers, retailers and distributors.

What is happening in someone’s day? How do they want to feel? What else might they reach for?

We start with those questions to define why your product belongs. That thinking guides the packaging and consumer story, then gives buyers and distributors a clear account of the product’s place, the occasions it serves and how to present it.

01

MOMENTS AND POSITIONING

Clarify the moments your drink belongs to and the reasons someone would choose it.

What’s included
  • An approximately eight-page strategy covering audience, occasions, desired experience, choice and alternatives.
  • A clear account of why the product belongs, to guide its story and design.
Who it’s for

You have a developed drink or a new product direction, but need to clarify its audience, occasions and reason to be chosen.

Timing

Three weeks

Optional product/formulation brief engagement, scoped separately. Laboratory work and costs are not included.

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02

PACKAGING AND PRODUCT DESIGN

Give the product a clear visual expression of its position and the experience it offers.

What’s included
  • Packaging design for one SKU.
  • Separately scoped mechanicals, including two revision rounds and vendor sampling coordination.
Who it’s for

Your product and direction are taking shape, and you need a coherent package for a launch, redesign or range extension.

Timing

Four weeks

Additional design SKUs and mechanicals are scoped separately. Mechanicals include two revision rounds and vendor sampling coordination. Printing and vendor production or sampling charges are separate.

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03

RETAIL READINESS

Make the product’s place clear to distributors, buyers and the people choosing it in store or in hospitality.

What’s included
  • Distributor deck, one-pager and buyer sheet.
  • Three fridge clings and three channel strips.
  • Sold-here sticker and hospitality table tent.
  • Case stacker artwork, with quantity and supplier scope to be agreed.
Who it’s for

Your product and packaging are ready to present, and you need practical materials for distributor, retail or hospitality conversations.

Timing

Four weeks

Printing and production costs are separate.

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